Tag Archives: marketing

How Powerful Are Testimonials, Endorsements And Reviews

Testimonials To Boost Web ROI

What goes into making up an effective testimonial?

That’s a fascinating question – and the answer will constantly evolve, changing as you get more and more of them.

If you haven’t got any testimonials until now, that’s ok. I didn’t either – when I got started! Now I have many. And it helps with how to upsell products.

You’ll just need to work on going out and getting them too.

  • From your buyers
  • From your subscribers
  • From your suppliers
  • From your partners
  • Even from your friends and family, to begin with

There’s an effective method to get specific, useful, informative testimonials which will have the most impact on building your profits, and help you make more sales.

So if you would like to further enhance the power of this effective lever in further building your success in business, you should plan on learning more and more about ‘testimonial marketing’ – and add force to your business.

Have you ever wondered why testimonials are so effective in closing sales and boosting profits?

It goes back to an evolutionary principle that guides survival of the human race itself…

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Split Testing Or A/B Testing

A/B Split Testing

Split testing is about comparing two different versions of any element of your sales website, one against the other.

The goal: To find which version works better.

  • One headline against another may pull 3 times as well.
  • One risk reversal against another may get twice as many conversions to sales.
  • One set of bonuses against another may cut your refunds down to half.

All successful online entrepreneurs test things; many of them do it obsessively, like trying to find out how to upsell products more effectively.

But if it’s such a powerful force multiplier that can turbocharge sales and boost revenue/profit, why don’t all business owners split test all the time?

Because…

  • It’s boring.
  • It’s repetitive.
  • It’s time consuming.

And so, although it’s wildly profitable, many marketers don’t split test ANYTHING.

If you do, you’re already ahead of the curve. You’re tapping into one of the most profitable strategies of all – constant, never ending improvement.

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Recurring Billing And Continuity Programs

Recurring Billing

The constant struggle for making new sales can grow tiring after a while.

There’s always pressure to find new prospects, convince them to buy from you, overcome objections and finally close the sale.

Well, here’s a solution that’ll appeal to you.

By implementing a recurring billing process, you can effortlessly raise your profits… while cutting down on your work. It’s almost as good as learning how to upsell products┬áto your customers.

Remember – it costs you a certain fixed time, effort, expense to get a client… it doesn’t matter if they

  • spend $5 with you,
  • or $10,
  • or $200
  • or even $2,000.

And it’s the same if your client buys from you

  • one time in a year,
  • or once a month,
  • or once a week
  • or even once a day

By increasing their frequency of purchase, you can boost your business’ bottom line profit.

And by setting up recurring billing processes, you can get a steady inflow of cash for very little extra effort or expense!

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Why You Should Care

Why You Should Care

A Case For Ethical, ‘Heart Centered’ Marketing
In A Harsh, Selfish, Wallet-Centric Ecosystem!

Why You Should Care

Why You Should Care

How to set yourself apart from the crowds? How to differentiate your marketing from the competition? How to win the hearts and loyalty of your audience?

The answers, strangely enough, lie entirely within YOU.

This short report is a heart-felt argument for caring, feeling and doing the right thing. Not only is it soul satisfying, it is “good business” too.

 

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Why You Should Care

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