I became interested in learning business optimization almost by accident.
In 2004, I spent 26 weeks in a mentorship program, working with one of the world’s top marketing consultants, a man who has generated over 7 BILLION dollars in new profits for his clients.
One of the first things he sent us students was a business self-assessment questionnaire. It contained (I kid you not!) TWO HUNDRED AND SIXTY EIGHT questions!
For over 18 HOURS, I answered it.
Many questions forced me to think long, hard and deep about my business – such as, for example, how to upsell products.
- How strategic is my marketing?
- What are my 5, 10 and 20 year goals?
- Do I have predictable results?
- Is my business future-proof? Or can it collapse at any time?
- Am I getting the highest value from my resources?
All tough questions, needing careful thought.
That’s what took eighteen hours.
But it was well worth the effort.
My growth since then is a reflection of my investment in time and effort – as it revealed areas I could improve, enhance and optimize.
This also made me appreciate the self-evaluation process.
So today, I’m going to give YOU the benefit of this exercise, and show you…
How To Optimize Your Business
What started as a quick way to share news snippets has grown into a massive social media channel that celebrities, entrepreneurs and marketers have tapped into for website traffic.
And if you aren’t using Twitter to get visitors to your site in 2018, you’re missing out – because there are 330 million users on the platform who could be doing business with you!
Twitter can be helpful in
- building your brand,
- growing your reach,
- engaging with your followers and
- attracting visitors to your website
Interestingly, it also indirectly increases your website traffic by influencing your search engine ranking. Accounts with more shares, comments and ‘Likes‘ tend to rank higher on search results.
To make this happen, you must promote your Twitter account actively.
If there’s an online social network where over 100 million users go to ask questions that they trust will be answered by an expert, do you think that would be a good source of website traffic to tap into?
You bet it is!
And there’s just that kind of network online. It’s called Quora.
Quora is a kind of forum where anyone can ask and answer questions. The community votes up the most helpful answers, so that excellent or relevant content bubbles up higher than others.
While the effect of SEO takes some time to be seen, PPC advertising has varied results, social media takes up your time and energy, and other advertising grows too expensive for the expected return, the free surge of traffic that can hit your website from Quora makes it an exciting source of visitors for any marketer or business owner.
You can use Quora to ask questions – or answer them.
A social network where 800 million people from all over the world share pictures, photographs and videos could be a great place to seek fresh visitors, leads and customers for your business.
Instagram is a hot platform which smart marketers and entrepreneurs use to
- engage with audiences
- strengthen their brands and
- grow website traffic
In just 5 years from 2012 to 2017, Instagram went from 50 million active monthly users to over 700 million… that’s 14 times more!