Tag Archives: market demand

What Do Your People Want?

Why Book Reviews

I wrote and published my first ebook way back in 1997.

It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky.

Very lucky.

Intuitively I had picked a niche that was in high demand by my target audience. It was information they simply had to have, because it offered the solution to a pressing problem that couldn’t be solved in any other way.

Few information marketers today have the luxury of taking such a chance with their product creation, especially now when over-looked niches with little competition are almost non-existent. More than ever before, anyone venturing into a new niche must be able to do one thing accurately and well in order to succeed.

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