I became interested in learning business optimization almost by accident.
In 2004, I spent 26 weeks in a mentorship program, working with one of the world’s top marketing consultants, a man who has generated over 7 BILLION dollars in new profits for his clients.
One of the first things he sent us students was a business self-assessment questionnaire. It contained (I kid you not!) TWO HUNDRED AND SIXTY EIGHT questions!
For over 18 HOURS, I answered it.
Many questions forced me to think long, hard and deep about my business – such as, for example, how to upsell products.
- How strategic is my marketing?
- What are my 5, 10 and 20 year goals?
- Do I have predictable results?
- Is my business future-proof? Or can it collapse at any time?
- Am I getting the highest value from my resources?
All tough questions, needing careful thought.
That’s what took eighteen hours.
But it was well worth the effort.
My growth since then is a reflection of my investment in time and effort – as it revealed areas I could improve, enhance and optimize.
This also made me appreciate the self-evaluation process.
So today, I’m going to give YOU the benefit of this exercise, and show you…