Tag Archives: competition

What Do Your People Want?

Why Book Reviews

I wrote and published my first ebook way back in 1997.

It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky.

Very lucky.

Intuitively I had picked a niche that was in high demand by my target audience. It was information they simply had to have, because it offered the solution to a pressing problem that couldn’t be solved in any other way.

Few information marketers today have the luxury of taking such a chance with their product creation, especially now when over-looked niches with little competition are almost non-existent. More than ever before, anyone venturing into a new niche must be able to do one thing accurately and well in order to succeed.


Without Real Competition

“The toughest steel is forged in the hottest fire.”


Steel can only be forged in a furnace. Without exposure to extremely high temperatures, the metal wouldn’t be quite as strong.

Coal becomes a glittering diamond only after being crushed by intense pressure for thousands of years.

Competition is the stress that brings out the best in us humans.

It reveals the steel in your psyche. It exposes the diamond at your core.

This raises some concerns about today’s youngsters, who seemingly face stiffer competition, but in reality have it a lot easier than in the past.

Back when I was in high school, those who wanted to become engineers had only 3 universities to choose from. If you didn’t get into one, you changed career choices… out of compulsion!

So one had to work hard. Study desperately. And get lucky.

Otherwise, you didn’t get the career you dreamed of.

Fast forward to today. The biggest ‘problem’ for aspiring engineers is whether their chosen branch will be available in a college in their own home town – or if they’ll be forced to move to another city!

Everyone who wants an engineering college seat can get one – only the price and place will change. That’s not “competitive”.

Now what will happen when they face a really competitive environment somewhere down the line?

No matter where you are at this point in your career, “This is the easiest life is going to get!”

It’s true. These relatively minor struggles are meant to prepare you for the far tougher challenges to follow. It’s best to look on it as training – for life.

Without the pressure building up gradually, how will your inner diamond harden and shine? 

Without turning up the heat to an almost intolerable level, how will the steel in your soul toughen and grow strong?

Without this battle, this competition, this struggle to survive, thrive and excel…

Without it all, how will you become a real winner?

P.S. – If you don’t like too much competition or stress, you might enjoy my book.

Our next article is in the nature of an appeal to those who complain endlessly – and it makes a compelling case. To get notified when we post it… join our email list.




What does being competitive mean?

On one level, it’s an issue of QUALITY. Are you (or your products/services) good enough to compete against others?

On another, though, it’s about ATTITUDE.

How badly do you want to win?

This isn’t just semantics. It’s integral to the concept. Because of…

The Exponential Nature of Competition

Here’s something that people who haven’t competed at a high level don’t quite understand.

The intensity of competitiveness grows exponentially, the closer you get to the goal.

In other words, it’s easier to get from 80% to 95% than it is to go from 95% to 96% – and then, it just keeps getting worse!

In the high-demand entrance tests to medical schools in India, scores are reported to the FOURTH decimal point, suggesting that for every mark increment, there are potentially 10,000 more contenders!

That’s brutal competition, by any standard.

What Does It Take To Be So Competitive?

Is it quality alone?

I don’t think so. After all, each candidate taking the test is comparable on that score.

To understand what sets some of them apart, I’ll quote this excerpt from a book by Olympic swimming champion Don Schollander, “Not The Triumph, But The Struggle”:

“In top competition a whole new ingredient enters swimming – pain.

“You learn the pain in practice and you will know it in every race. It begins as you approach the limit of your endurance, coming on gradually, hitting your stomach first. Your arms grow heavy and your legs tighten – the thighs, the knees.

“You sink lower in the water, as if someone were pushing down on your back. You can’t hold yourself up. Your perception changes. The sounds of the pool blend and become a roar in your ears. The water takes on a pinkish tinge. Your stomach feels as though it’s going to fall out; every kick hurts like hell – and suddenly you hear a shrill, internal scream.

Then you have a choice. You can back off, or you can force yourself to drive to the finish, knowing that the pain will become excruciating. Right there, the great competitors separate from the rest, for it’s those last few meters that count.

This passage encapsulates the reality of hyper-competitiveness.

The evidence lies in the spread of marks in highly competitive tests and sports.

Those who raced away into the final sprint had no real competition left to beat. They distanced themselves from the rest of the pack, and sped far ahead.

But how could that happen?

Weren’t the others just as competitive?

Not really.

Because, as Schollander says:

“Most swimmers back away. If you push through the pain barrier into real agony, you’re a champion.”

The only way to do that – is to WANT TO WIN badly!

By the way, many competitive people have already read my book. Have you?

Our next article is about a butterfly’s struggle – and a powerful lesson on how it brings out YOUR very best. To get notified when we post it… join our email list.