In any transaction in business, one of the two sides is being asked to assume a greater portion of the risk.
If you can minimize (or completely eliminate) the risk your prospect is asked to take, that could become one of the most powerful levers in getting them to begin a relationship with your business.
If you’re making some sales, moving your product, offering your services – WITHOUT a strong guarantee, imagine how much more you can achieve with a great risk reversal process in place!
I changed my risk reversal statement using some tested and proven concepts – and saw my sales conversion TRIPLE, even though…
It was for one of my higher priced products.
And yes, because of a strong risk reversal offer, there were more refund requests.
But they only increased by 15% over what it was before, while there were three times more buyers… and so I ended up more than doubling my profits, just from this single business optimization force-multiplier!
That’s how effective a powerfully denominated, clearly stated, bold and unconditional guarantee can be to your business. But there’s more to it than just slapping a risk reversing statement on your sales process.
What goes into making up an effective testimonial?
That’s a fascinating question – and the answer will constantly evolve, changing as you get more and more of them.
If you haven’t got any testimonials until now, that’s ok. I didn’t either – when I got started! Now I have many. And it helps with how to upsell products.
You’ll just need to work on going out and getting them too.
From your buyers
From your subscribers
From your suppliers
From your partners
Even from your friends and family, to begin with
There’s an effective method to get specific, useful, informative testimonials which will have the most impact on building your profits, and help you make more sales.
So if you would like to further enhance the power of this effective lever in further building your success in business, you should plan on learning more and more about ‘testimonial marketing’ – and add force to your business.
Have you ever wondered why testimonials are so effective in closing sales and boosting profits?
It goes back to an evolutionary principle that guides survival of the human race itself…
Just think back to the last 10 things you bought – anywhere.
What finally helped you make the decision to buy?
Were you ‘sucked in’ by the special offer, the free gift, the exclusive bonus?
Or after you bought it, did the ‘surprise’ free gift delight you, make you feel better about your purchase, view the vendor or business more favorably?
Then you’ve been a ‘victim’ of good ‘bonus marketing’!
I say ‘victim’ in the mildest sense of the word. Good ‘bonus marketing’ practiced by an expert can be the best thing that happened to you.
And by learning to practice it yourself on your own vict… er, customers, and 1000 true fans, you will gain a competitive edge over
people who don’t offer a bonus or incentive, or
who don’t do it as well as you
Before you start using bonuses intelligently, you must first understand what makes them so special, attractive, convincing at how to upsell products to visitors.
Like all other reports in this Business Optimization series, this one will go into depth and detail about using bonuses, incentives and gifts strategically in your business to gain customers, build loyalty and skyrocket profit.
This is information that will help you optimize your business and maximize your profit, quickly and easily. While the idea itself is simple and can be used to sell any product or service, it is incredibly effective and works brilliantly for almost everyone who uses it right.
So tune out all other distractions for the next ten minutes and concentrate on learning the trick of using a bonus to boost the perceived value of your offer and close more sales.
Your bottomline profit will thank you for it!
The secret to using a sign up bonus or other types of incentives is knowing what about the technique makes it special, and then implementing the concept effectively. In this free special report, I’m going to show you just that.
Discover 7 easy ways to persuade your customers to buy more. Learn how to upsell products. Includes case study: How to get a 62% raise.
Upsells are the hands-down winner.
Whenever I ask myself which is the single most powerful business concept that left a huge impact on my online selling, the quickest way to influence, persuade and sell, the answer is obvious. It’s always the upsell.
Once you learn how to upsell effectively, you’ll increase your profit by anywhere between 25% and 250% (or even higher)… with practically no extra effort or expense.
Over 20+ years in email marketing, I’ve been asked many interesting questions about selling through email and ezines. A favorite bunch of them have to do with the upsell.
Table of Contents
What is an upsell?
How to upsell products?
What’s the difference between cross sell and upsell?
I'm Dr.Mani, a pediatric heart surgeon and author. I raise funds to sponsor heart surgery for under-privileged children in India. On this blog, I'll share my thoughts, travel photos, fitness tips and book reviews.