In any transaction in business, one of the two sides is being asked to assume a greater portion of the risk.
If you can minimize (or completely eliminate) the risk your prospect is asked to take, that could become one of the most powerful levers in getting them to begin a relationship with your business.
If you’re making some sales, moving your product, offering your services – WITHOUT a strong guarantee, imagine how much more you can achieve with a great risk reversal process in place!
I changed my risk reversal statement using some tested and proven concepts – and saw my sales conversion TRIPLE, even though…
It was for one of my higher priced products.
And yes, because of a strong risk reversal offer, there were more refund requests.
But they only increased by 15% over what it was before, while there were three times more buyers… and so I ended up more than doubling my profits, just from this single business optimization force-multiplier!
That’s how effective a powerfully denominated, clearly stated, bold and unconditional guarantee can be to your business. But there’s more to it than just slapping a risk reversing statement on your sales process.
What goes into making up an effective testimonial?
That’s a fascinating question – and the answer will constantly evolve, changing as you get more and more of them.
If you haven’t got any testimonials until now, that’s ok. I didn’t either – when I got started! Now I have many. And it helps with how to upsell products.
You’ll just need to work on going out and getting them too.
From your buyers
From your subscribers
From your suppliers
From your partners
Even from your friends and family, to begin with
There’s an effective method to get specific, useful, informative testimonials which will have the most impact on building your profits, and help you make more sales.
So if you would like to further enhance the power of this effective lever in further building your success in business, you should plan on learning more and more about ‘testimonial marketing’ – and add force to your business.
Have you ever wondered why testimonials are so effective in closing sales and boosting profits?
It goes back to an evolutionary principle that guides survival of the human race itself…
I'm Dr.Mani, a pediatric heart surgeon and author. I raise funds to sponsor heart surgery for under-privileged children in India. On this blog, I'll share my thoughts, travel photos, fitness tips and book reviews.