Tag Archives: business

What Do Your People Want?

Why Book Reviews

I wrote and published my first ebook way back in 1997.

It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky.

Very lucky.

Intuitively I had picked a niche that was in high demand by my target audience. It was information they simply had to have, because it offered the solution to a pressing problem that couldn’t be solved in any other way.

Few information marketers today have the luxury of taking such a chance with their product creation, especially now when over-looked niches with little competition are almost non-existent. More than ever before, anyone venturing into a new niche must be able to do one thing accurately and well in order to succeed.

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Offense Unintentionale

Offended

I follow only a few blogs. Comment on fewer.

A month ago, I read an interesting post on one of them and wrote a comment. It was held for ‘moderation’.

The next day, I saw another interesting post on that blog, and was about to comment when I remembered the earlier one. Had it been published?

I clicked through to the post – but no, I couldn’t see it.

Hmm…

I hopped over to Twitter to let the blogger know.

“I’ll look into it” was the reply.

A week later, my comment was still not showing up.

I removed that blog from my feed reader. I don’t like wasting my time, and posting comments that aren’t promptly moderated falls under that category.

If that were all, it’s no big deal.

But here’s the thing.

The blogger was about to launch a new paid program. Based on the fact I found the blog interesting enough to comment on, I might have spread word about the product – which has to do with blogging better, btw.

There’s no way to know whether or not that would have made sales, or brought them new affiliates, or helped the brand… but it was a ‘missed opportunity’ nonetheless.

I’m sure there was no intention to offend at play – but the loss is still real.

Fans are fickle. They want acknowledgment, even approval. Or they leave.

A tribe is hard to build, harder to nurture. Finding your 1000 true fans isn’t a walk in the park.

Who are YOU offending unintentionally?

What can you do about it?

Worth a thought. Or ten.

 

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