Why Long Form Content (Sometimes) Sucks
I found a great article about search engine optimization (SEO).
As I started reading it, my excitement grew. There were many ideas in it that I was eager to try out right away.
But the piece was so long, I had to modify my reading strategies and break up the read into 3 parts.
By the time I reached the end of it, I’d forgotten most of what came before!
Too many experts and authorities advocate creating LONG form content pieces that cover a topic comprehensively. But there’s such a thing as being “too thorough”.
And that’s counter-productive!
Get to the point.
And finish whatever you’re saying.
In our attention-starved, fast moving world, that’s how to get noticed – and followed.
“I didn’t have time to write you a short letter, so I wrote a long one instead.” – Mark Twain