Relax – Take It Easy

Writing - Dec 23,2018 - No Comment

We’ve all bought into the dream.

The one with attractive pictures of you (or me) sipping a pina colada, resting on the beach, while cash pours into our bank accounts… because we run an auto-pilot home business on the Internet.

We’ve all realized it isn’t as rosy a dream to live through.

Reality bites. Early.

Web entrepreneurs discover that there’s a ton of work to put in first, before that dream of relaxing on the beach comes true.

And so, some of them give up and abandon the dream. The rest of us put our head down, nose to the grindstone, and prepare to give it our best shot.

3 Ways To Find Out If Your Niche Is Profitable

Writing - Dec 13,2018 - No Comment

I created my first infoproduct way back in 1997.

It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky. Very lucky.

Intuitively I had picked a product that was in high demand by the target audience. One they simply had to have because it offered the solution to a pressing problem that couldn’t be solved in any other way.

How To Find Your 1000 True Fans

Writing - Dec 02,2018 - No Comment

Earn a living while doing what you love! 1000 true fans is still relevant. Stay focused on finding your thousand true fans… and win.

I remember my first business plan.

Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and jotted down some notes to myself.

And then,

I plugged numbers into a template.

For “Desired number of prospects or subscribers” I put “75,000”. If I could get 50 to 100 leads per day, and then work in a viral mechanism where readers invited new subscribers, this would happen within a year or two.

Under “Target number of customers” I wrote “25,000”. After all, with the quality of content and value I planned to deliver, it was likely to be more than one-third of my audience!

Remember, this was way back when email was killer.

We had ‘open’ rates in the 70% to 95% range, most readers being eager to see what was in their inbox. No spam, no email overload, no body part enlargement or lottery scam messages – yet.

And very quickly, even with my little knowledge about marketing, I grew an email list of 15,000 subscribers in a health niche.

Being A Digital Publisher

Every week, I would mail out an email newsletter or ezine. Two – or sometimes three – articles. News stories and updates. Links to authority content and valuable, informative resources. A ‘question and answer’ section. Readers loved it.

How To Write A Book… To Transform The World!

Writing - Nov 11,2018 - No Comment

So, you want to write a book?

Nothing extra-ordinary about that. In fact, writing a book has consistently ranked among the top 10 New Year resolutions made. Literally MILLIONS of people like you have decided to write a book this year.

But… why not take it up a notch?

Since you’re going to write a book anyway, why not go big – and transform the world with it?!

I hear that grumpy little naysayer inside your head whine: “Ah, come off it. Who’s got time to bother about changing the world. Just let me write a book.”

Before you listen to The Voice, close this page, and get back to your writing, give me just a couple of minutes… to try and change your mind.

Because it’s far more fun – and a lot easier than you thought – to write a book that will transform the world.

Happy Diwali – The Story of Deepavali

Writing - Nov 05,2018 - No Comment

Diwali, the Festival of Lights, is the greatest festival celebrated all over India. It projects the rich and glorious past of our country and teaches us to uphold the true values of life. (A few years back, I even got an entirely new perspective from a post on Twitter, and blogged about it here.)

The word “Diwali” derives from the Sanskrit “Deepavali” — Deepa meaning light and Avali, meaning a row.

On Diwali day, home is awash with the orange glow of twinkling diyas (small earthen lamps) lit to welcome Lakshmi, the Goddess of wealth and prosperity.

It is looked upon as the beginning of the business New Year, and blessings of Lakshmi, the celestial consort of Lord Vishnu, are invoked with prayers.