What started as a quick way to share news snippets has grown into a massive social media channel that celebrities, entrepreneurs and marketers have tapped into for website traffic.
And if you aren’t using Twitter to get visitors to your site in 2018, you’re missing out – because there are 330 million users on the platform who could be doing business with you!
Twitter can be helpful in
- building your brand,
- growing your reach,
- engaging with your followers and
- attracting visitors to your website
Interestingly, it also indirectly increases your website traffic by influencing your search engine ranking. Accounts with more shares, comments and ‘Likes‘ tend to rank higher on search results.
To make this happen, you must promote your Twitter account actively.