Just think back to the last 10 things you bought – anywhere.
What finally helped you make the decision to buy?
Were you ‘sucked in’ by the special offer, the free gift, the exclusive bonus?
Or after you bought it, did the ‘surprise’ free gift delight you, make you feel better about your purchase, view the vendor or business more favorably?
Then you’ve been a ‘victim’ of good ‘bonus marketing’!
I say ‘victim’ in the mildest sense of the word. Good ‘bonus marketing’ practiced by an expert can be the best thing that happened to you.
And by learning to practice it yourself on your own vict… er, customers, and 1000 true fans, you will gain a competitive edge over
people who don’t offer a bonus or incentive, or
who don’t do it as well as you
Before you start using bonuses intelligently, you must first understand what makes them so special, attractive, convincing at how to upsell products to visitors.
Like all other reports in this Business Optimization series, this one will go into depth and detail about using bonuses, incentives and gifts strategically in your business to gain customers, build loyalty and skyrocket profit.
This is information that will help you optimize your business and maximize your profit, quickly and easily. While the idea itself is simple and can be used to sell any product or service, it is incredibly effective and works brilliantly for almost everyone who uses it right.
So tune out all other distractions for the next ten minutes and concentrate on learning the trick of using a bonus to boost the perceived value of your offer and close more sales.
Your bottomline profit will thank you for it!
The secret to using a sign up bonus or other types of incentives is knowing what about the technique makes it special, and then implementing the concept effectively. In this free special report, I’m going to show you just that.
In a world that’s whizzing by in a rush, getting your prospect’s attention is hard work.
Keeping it long enough to make your pitch is harder still.
That’s why you shouldn’t try to do it all at once. Break it up. Repeat your message. Drip your marketing campaign into their email inbox. And over time, you’ll win mindshare – which leads to closing a sale.
Follow up email marketing is the best way to do this cost-effectively.
You’ll be amazed after studying this free report to see just how profitable it can be to repeat your marketing message via email to the same audience. In fact, if reading the case study I’ve shared in it doesn’t get you excited about running follow up email campaigns, then you should check to see if you still have a pulse!
Yes, that’s how exciting this business optimization tactic is. I’ve enjoyed the benefits of it, and will show you exactly how you can, too.
Like my other reports in this Email Marketing Success series (which you can read online for free – click here for the links), this one also shares the powerful lessons learned from a 26-week mentorship program where I trained under three of the best-known email marketing specialists in the world.
The program cost me $5,000.00 – but what I picked up from that training has earned me a huge multiple in return. Now you can get some of the best, most effective and highly profitable lessons from this course – absolutely free!
But there’s a problem with that.
We tend to value something based on how expensive it is, or how difficult it is to get. And when I share this detailed process without charging you a small fortune for it, you’ll tend to undervalue it – or even dismiss it as “worthless”.
And that could be the BIGGEST mistake of your marketing career!
Discover 7 easy ways to persuade your customers to buy more. Learn how to upsell products. Includes case study: How to get a 62% raise.
Upsells are the hands-down winner.
Whenever I ask myself which is the single most powerful business concept that left a huge impact on my online selling, the quickest way to influence, persuade and sell, the answer is obvious. It’s always the upsell.
Once you learn how to upsell effectively, you’ll increase your profit by anywhere between 25% and 250% (or even higher)… with practically no extra effort or expense.
Over 20+ years in email marketing, I’ve been asked many interesting questions about selling through email and ezines. A favorite bunch of them have to do with the upsell.
Table of Contents
What is an upsell?
How to upsell products?
What’s the difference between cross sell and upsell?