Tag Archives: business optimization

Business Optimization : Why Should You Care

Business Optimization Reports

I became interested in learning business optimization almost by accident.

In 2004, I spent 26 weeks in a mentorship program, working with one of the world’s top marketing consultants, a man who has generated over 7 BILLION dollars in new profits for his clients.

One of the first things he sent us students was a business self-assessment questionnaire. It contained (I kid you not!) TWO HUNDRED AND SIXTY EIGHT questions!

For over 18 HOURS, I answered it.

Many questions forced me to think long, hard and deep about my business.

  • How strategic is my marketing?
  • What are my 5, 10 and 20 year goals?
  • Do I have predictable results?
  • Is my business future-proof? Or can it collapse at any time?
  • Am I getting the highest value from my resources?

All tough questions, needing careful thought.

That’s what took eighteen hours.

But it was well worth the effort.

My growth since then is a reflection of my investment in time and effort – as it revealed areas I could improve, enhance and optimize.

This also made me appreciate the self-evaluation process.

So today, I’m going to give YOU the benefit of this exercise, and show you…

How To Optimize Your Business

Discover 7 Force-Multipliers To Skyrocket Your Sales

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Risk Reversal : How To Take Away Their Risk

Keep this in mind.

In any transaction in business, one of the two sides is being asked to assume a greater portion of the risk.

If you can minimize (or completely eliminate) the risk your prospect is asked to take, that could become one of the most powerful levers in getting them to begin a relationship with your business.

If you’re making some sales, moving your product, offering your services – WITHOUT a strong guarantee, imagine how much more you can achieve with a great risk reversal process in place!

I changed my risk reversal statement using some tested and proven concepts – and saw my sales conversion TRIPLE, even though…

It was for one of my higher priced products.

And yes, because of a strong risk reversal offer, there were more refund requests.

But they only increased by 15% over what it was before, while there were three times more buyers… and so I ended up more than doubling my profits, just from this single business optimization force-multiplier!

That’s how effective a powerfully denominated, clearly stated, bold and unconditional guarantee can be to your business. But there’s more to it than just slapping a risk reversing statement on your sales process.

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How Powerful Are Testimonials, Endorsements And Reviews

Testimonials To Boost Web ROI

What goes into making up an effective testimonial?

That’s a fascinating question – and the answer will constantly evolve, changing as you get more and more of them.

If you haven’t got any testimonials until now, that’s ok. I didn’t either – when I got started! Now I have many.

You’ll just need to work on going out and getting them too.

  • From your buyers
  • From your subscribers
  • From your suppliers
  • From your partners
  • Even from your friends and family, to begin with

There’s an effective method to get specific, useful, informative testimonials which will have the most impact on building your profits, and help you make more sales.

So if you would like to further enhance the power of this effective lever in further building your success in business, you should plan on learning more and more about ‘testimonial marketing’ – and add force to your business.

Have you ever wondered why testimonials are so effective in closing sales and boosting profits?

It goes back to an evolutionary principle that guides survival of the human race itself…

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Split Testing Or A/B Testing

A/B Split Testing

Split testing is about comparing two different versions of any element of your sales website, one against the other.

The goal: To find which version works better.

  • One headline against another may pull 3 times as well.
  • One risk reversal against another may get twice as many conversions to sales.
  • One set of bonuses against another may cut your refunds down to half.

All successful online entrepreneurs test things; many of them do it obsessively.

But if it’s such a powerful force multiplier that can turbocharge sales and boost revenue/profit, why don’t all business owners split test all the time?

Because…

  • It’s boring.
  • It’s repetitive.
  • It’s time consuming.

And so, although it’s wildly profitable, many marketers don’t split test ANYTHING.

If you do, you’re already ahead of the curve. You’re tapping into one of the most profitable strategies of all – constant, never ending improvement.

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Recurring Billing And Continuity Programs

Recurring Billing

The constant struggle for making new sales can grow tiring after a while.

There’s always pressure to find new prospects, convince them to buy from you, overcome objections and finally close the sale.

Well, here’s a solution that’ll appeal to you.

By implementing a recurring billing process, you can effortlessly raise your profits… while cutting down on your work.

Remember – it costs you a certain fixed time, effort, expense to get a client… it doesn’t matter if they

  • spend $5 with you,
  • or $10,
  • or $200
  • or even $2,000.

And it’s the same if your client buys from you

  • one time in a year,
  • or once a month,
  • or once a week
  • or even once a day

By increasing their frequency of purchase, you can boost your business’ bottom line profit.

And by setting up recurring billing processes, you can get a steady inflow of cash for very little extra effort or expense!

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