Split Testing Or A/B Testing
Split testing is about comparing two different versions of any element of your sales website, one against the other.
The goal: To find which version works better.
- One headline against another may pull 3 times as well.
- One risk reversal against another may get twice as many conversions to sales.
- One set of bonuses against another may cut your refunds down to half.
All successful online entrepreneurs test things; many of them do it obsessively.
But if it’s such a powerful force multiplier that can turbocharge sales and boost revenue/profit, why don’t all business owners split test all the time?
- It’s boring.
- It’s repetitive.
- It’s time consuming.
And so, although it’s wildly profitable, many marketers don’t split test ANYTHING.
If you do, you’re already ahead of the curve. You’re tapping into one of the most profitable strategies of all – constant, never ending improvement.
A word of caution, however.
Once you discover a “winning” combination, it’s easy to grow complacent and ease up.
You can’t relax. There’s always something new to test, something more to improve upon, something else to do better and more profitably.
To capitalize upon the headstart you have on your competition, keep working on your testing and making your process better and better.
In the business optimization special report called “BOOST CONVERSIONS – Explode Your Marketing Success Through Split Testing“, you’ll learn everything necessary to get started on this exciting, profitable process.
- The guiding force of split testing (Hint: it’s about winning!)
- What to test and track – and why it matters
- How to split test elements in your sales process
- Ways to make split testing fun and interesting
- Where to get started running split tests
All this and more is inside my special report that you can read for FREE here on the blog – if you have the access password.
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