Why You Should Care

Why You Should Care

A Case For Ethical, ‘Heart Centered’ Marketing
In A Harsh, Selfish, Wallet-Centric Ecosystem!

Why You Should Care

Why You Should Care

How to set yourself apart from the crowds? How to differentiate your marketing from the competition? How to win the hearts and loyalty of your audience?

The answers, strangely enough, lie entirely within YOU.

This short report is a heart-felt argument for caring, feeling and doing the right thing. Not only is it soul satisfying, it is “good business” too.

 

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Why You Should Care

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Winning The Race

At the end of this story, ask yourself a question:

“Which is the important race to win?”

It was a Sports Stadium.

Eight Children were standing on the track to participate in a running event.

* Ready! * Steady! * Bang !!!

With the sound of Toy pistol, all eight girls started running.

Hardly had they covered ten to fifteen steps, when one of the smaller girls slipped and fell down. Bruised and in pain she started crying.

When the other seven girls heard the little girl cry they stopped running, stood for a while and turned back.  Seeing the girl on the track they all ran to help.

One among them bent down, picked her up and kissed her gently and enquired as to how she was.  They then lifted the fallen girl pacifying her.  Two of them held her firmly while all seven joined hands together and walked together towards the winning post…….. .

There was pin drop silence at the spectator’s stand.

Officials were shocked.

Slow claps multiplied to thousands as the spectators stood up in appreciation.

Many eyes were filled with tears. And perhaps even God’s!

YES.!! This happened in Hyderabad, India, recently!

The sport was conducted by the National Institute of Mental Health.  All these special girls had come to participate in this event.  They were spastic children.

Yes, they were “Mentally Challenged”.

But what did they teach the WORLD?

Teamwork?

Humanity?

Equality among all?

Successful people help others who are slow in learning.  So that they are not left far behind.  Sadly, we often don’t… because we have brains !!!!

So tell me… in your opinion:

Which is the important race to win? The one in the stadium?  Or the one in Life?”

This is really a great message… Please share it with a friend.

(I received this as an email from my friend, and thought it a fantastic meme to spread through my blog, too)

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Sacrifice

Any worthwhile achievement in history has been made at the cost of a sacrifice. In time. Of assets or resources. Even people’s lives.

“Take what you want, and pay the price” says God – Spanish proverb.

In a nutshell, one can sum up the concept of sacrifice thusly…

Give up something. Make sure it is valuable. Be seen to give it up.

Action

Making a Sacrifice Means That You Care

About something. Enough to give up something else.

Success in career comes at the cost of a life of ease and pleasure roaming the world. Raising happy, healthy children involves an investment in time and attention. Growing a thriving crop needs sustained hard work up front in tilling the land.

Quantum

How Big Is Your Sacrifice?

Giving up your first born at an altar to God was the supreme sacrifice we read about in mythology. In ancient times, farmers sacrificed their fattest cows and goats and pigs to appease what they saw as an angry Nature.

In general, the bigger your dream, the more you should be ready and willing to give up to reach it.

Perception

Does Anyone Care About What You Sacrifice?

This only matters when you care if anyone else sees what you’re giving up. (In many cases, that’s completely irrelevant.) But let’s say you do.

I could stop drinking tea for a day, and call it a sacrifice. A fellow tea-drinker would realize how big a deal that is… but not others.

For a bigger mission, the sacrifice must be broader based, one that others will understand – and appreciate.

For a “Heart Kids Blogathon“, I stay awake for 24 hours straight, updating my blog every 30 minutes, and doing it on Twitter too.

Thousands of people watch, participate and tell friends about it. Behind all this interest lies a sacrifice.

A relatively small one, in contrast to the really big ones that are made by families of the kids I treat for congenital heart defects. But a sacrifice nonetheless.

And my small sacrifice is to spend a day every year, spotlighting these real heroes in the journey of life. To show them off to you. To share their inspiring energy with you. To give you the same treasure I’ve received from them… the ability to trust that

DREAMS COME TRUE – If You Believe In Them With All Your Heart

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Feeling Intensely

Intense Feeling

Today is different. Ever since waking up, I’ve been feeling things differently.

More intensely.

It started first thing in the morning. Being disturbed early on a Sunday morning by bright sunlight streaming in through half-drawn curtains, the buzzing of a mosquito in my ear, would regularly leave me annoyed. Not today. I felt happy – that I have a roof over my head, a net to guard me from those tiny ‘marauding monsters’, and the gift of a new day to enjoy.

When I sat down to a breakfast of left-over macaroni and cheese, I didn’t feel vaguely dissatisfied or yearn for something tastier, fresher, healthier. Instead, I felt grateful – that there’s food on my table, and that I’m well enough to eat it, taste it, relish it.

The sight of my uncleaned car would typically irritate me, the act of giving it a hurried wash performed with distaste and in a rush. But today, I lingered over it, feeling joy – that I have a car (with a full tank) to drive to work.

As I wove my way over pot-holed roads, zig-zagging and swerving to avoid gaping voids in the tarmac, I didn’t curse and lament as usual. Not this morning. I was happy – that there was a road to drive on.

Stopping at red lights, always guaranteed to generate a frisson of frustration, didn’t change this overall mood either. I saw it as a symbol of a framework that allows peaceful, streamlined co-existence amongst thousands of my fellow citizens, the alternative to which is chaos and bedlam.

At hospital, I was examining my little patient who had heart surgery last week – and felt a rush of deep satisfaction for the work I’m involved in, mixed with a deep gratitude for having a healthy child of my own.

All this intense feeling about things I had taken for granted until today was because I realized, very poignantly and bluntly, how fragile things are in our Universe.

In Haiti, last week, there were people who had similar things – and they no longer do. Thousands aren’t even alive. Millions would gladly switch places with me – or you – without any hesitation.

And yet, how often have we felt intensely about what we have, what we are, what we could become?

Shouldn’t we feel intensely more often? About more things?

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The Price of Efficiency

Soon after my residency training in heart surgery, I worked at a corporate hospital for a few months. It was an efficient, streamlined unit. Surgeons spent most of their time inside the operating room. Different specialists managed specific parts of the patient care process.

But no one was involved in every part. And team members took pride in statistics like the total number of patients operated, low complication rates, and effective resource utilization.

It was impersonal.

When I returned after a fellowship in U.K. and Australia, I spent a year at another corporate hospital. The interaction with patients was slightly more for doctors, though not much.

Primarily, we performed operations, and responsibility for other areas was very limited. While some satisfaction for specific patient outcomes was felt, team members by and large rejoiced in numbers and data rather than people.

It was abstract.

Now, I head and manage my own program. It isn’t very large. I am directly engaged in every step of the process – whether it involves patients or not. There are days I feel more like purchase manager or HR executive than surgeon!

I am also responsible for anything that goes wrong or doesn’t work or is missing when it’s needed. Engagement with patients and their families is personal, direct and frequent. It can happen at inconvenient times during the day (or night, too).

It is intensely personal.

Today, as I waved goodbye to my little 6-year old patient who has recovered from a complex congenital heart defect repair and is going back home, I felt a thrill of sheer delight as he smilingly waved back, and a grin lit up his tiny shining face.

It felt special… because I’m involved in every part of his treatment.

Efficiency comes at a price.

But, so does inefficiency!

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