I follow only a few blogs. Comment on fewer.
A month ago, I read an interesting post on one of them and wrote a comment. It was held for ‘moderation’.
The next day, I saw another interesting post on that blog, and was about to comment when I remembered the earlier one. Had it been published?
I clicked through to the post – but no, I couldn’t see it.
I hopped over to Twitter to let the blogger know.
“I’ll look into it” was the reply.
A week later, my comment was still not showing up.
I removed that blog from my feed reader. I don’t like wasting my time, and posting comments that aren’t promptly moderated falls under that category.
If that were all, it’s no big deal.
But here’s the thing.
The blogger was about to launch a new paid program. Based on the fact I found the blog interesting enough to comment on, I might have spread word about the product – which has to do with blogging better, btw.
There’s no way to know whether or not that would have made sales, or brought them new affiliates, or helped the brand… but it was a ‘missed opportunity’ nonetheless.
I’m sure there was no intention to offend at play – but the loss is still real.
Fans are fickle. They want acknowledgment, even approval. Or they leave.
A tribe is hard to build, harder to nurture.
Who are YOU offending unintentionally?
What can you do about it?
Worth a thought. Or ten.