Category : Marketing

How Amazon Is Slowly Destroying My Reading Habit

Reading Habit

Once upon a long time ago, you could pick up pretty much ANY published book and be able to read it – as long as you enjoyed the subject.

Not any more!

Today, after submitting my short story to The Hindu Lit For Life contest, I ordered 7 shorts on Amazon.IN.

Each took barely 10 minutes to read.

But 4 of them were total crap. And while another 2 weren’t terrible, the writing was quite poor… and only a strong storyline held them together.

That’s sad.

Coz Amazon is slowly ERODING the reading habit.

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What’s The New SEO In 2018 – And Beyond

SEO in 2017 - Smoke and Mirrors

SEO in 2018: Discover 5 SEO Tactics That Worked For 20+ Years… Because What’s ‘New’ Is Just The Same Old Search Engine Optimization From 1997 – Only Smarter!

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Business Optimization : Why Should You Care

Business Optimization Reports

I became interested in learning business optimization almost by accident.

In 2004, I spent 26 weeks in a mentorship program, working with one of the world’s top marketing consultants, a man who has generated over 7 BILLION dollars in new profits for his clients.

One of the first things he sent us students was a business self-assessment questionnaire. It contained (I kid you not!) TWO HUNDRED AND SIXTY EIGHT questions!

For over 18 HOURS, I answered it.

Many questions forced me to think long, hard and deep about my business.

  • How strategic is my marketing?
  • What are my 5, 10 and 20 year goals?
  • Do I have predictable results?
  • Is my business future-proof? Or can it collapse at any time?
  • Am I getting the highest value from my resources?

All tough questions, needing careful thought.

That’s what took eighteen hours.

But it was well worth the effort.

My growth since then is a reflection of my investment in time and effort – as it revealed areas I could improve, enhance and optimize.

This also made me appreciate the self-evaluation process.

So today, I’m going to give YOU the benefit of this exercise, and show you…

How To Optimize Your Business

Discover 7 Force-Multipliers To Skyrocket Your Sales

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Solomon’s Wisdom – SEO Tips & SEM Strategies For High Google Rankings

 How Artificial Intelligence and Machine Learning Influence Search Engine Optimization – And How You Can Still Win At This New Game

King of Google Rankings - SEO tips and SEM strategy

 

King Solomon’s wisdom is the stuff of legend.

As one story goes, two women arrived at his court with a newborn infant, to settle a dispute over whose baby it was. 

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Risk Reversal : How To Take Away Their Risk

Keep this in mind.

In any transaction in business, one of the two sides is being asked to assume a greater portion of the risk.

If you can minimize (or completely eliminate) the risk your prospect is asked to take, that could become one of the most powerful levers in getting them to begin a relationship with your business.

If you’re making some sales, moving your product, offering your services – WITHOUT a strong guarantee, imagine how much more you can achieve with a great risk reversal process in place!

I changed my risk reversal statement using some tested and proven concepts – and saw my sales conversion TRIPLE, even though…

It was for one of my higher priced products.

And yes, because of a strong risk reversal offer, there were more refund requests.

But they only increased by 15% over what it was before, while there were three times more buyers… and so I ended up more than doubling my profits, just from this single business optimization force-multiplier!

That’s how effective a powerfully denominated, clearly stated, bold and unconditional guarantee can be to your business. But there’s more to it than just slapping a risk reversing statement on your sales process.

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