Monthly Archives: Jun 2014

Make Meaning

We are so inconsequential.

The universe formed in a Big Bang several billion years ago.

It will end a few hundred billion years later in a cold crunch.

Nature’s most wondrous phenomena and structures – icebergs, mountain ranges, rock formations – evolve over hundreds or thousands of years.

Humankind itself has only been around for 5 or 10 thousand years.

At best, we can look forward to lifespans of around 100.

We are so inconsequential.

Or are we, really?

We do things.

We dream of doing many more.

We are destined to achieve others.

And whatever we do leaves an impact.

It touches other lives.  It changes the world.  It makes a difference.

So, we matter.

Everybody does.

Yes, that includes you.

As long as you make meaning, you truly do matter.

In some way.

To some folks.

For some time.

So, go on.

Make Meaning!



For years, as I engaged in ‘direct marketing’ online, selling my books and raising donations to sponsor costly treatment for under-privileged children, I obsessed about numbers.

  • How many people read my posts?
  • How many clicked on links?
  • How many ordered a copy?
  • How many made a donation?

The obsession extended into choosing what to say, and how to say it – so that more people would see it, share it, spread it.

The change happened so gradually that I didn’t even notice.

But suddenly, one day, I did.

I saw that this expensive obsession was leading to some actions which were not congruent, not enjoyable, not authentic.

My obsession with numbers was directing my actions – like the tail wagging the dog!

That’s when I recalled Seth Godin’s lesson. He stopped allowing comments on his blog. His reason? He didn’t want his writing to be influenced by what his (growing) audience thought or felt. It should be about what he thought and felt.

If people cared to engage with the posts, they could comment on them – on their own blogs!

Seth would often drop by and respond to such comments, when I blogged about them. So the system worked. And his own blog retained its unique tone, style and direction.

Thinking about that, I made changes to this blog.

I publish it for a reason. That reason has nothing to do with hundreds, thousands or millions of people reading it, or liking it, or sharing it.

So… why should I obsess about numbers?

I won’t, any longer.

No stats. No numbers on social buttons. No checking Facebook ‘likes’ or Twitter ‘retweets’.

Just writing.

And thinking about what I’m writing.

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